Brief biography
My career spans marketing, digital innovation, program design, and operations, built on a strong foundation in journalism and media studies, where I developed the ability to craft compelling narratives and produce high-quality content. This diverse background has shaped my strategic approach to marketing and operations, enabling me to develop and execute integrated strategies that drive business growth, enhance brand visibility, and streamline operational efficiency.
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I’ve had the privilege of working across a range of industries, including education, media, financial services, enterprise and supplier development, and consulting. In these roles, I’ve led complex, cross-functional projects that drive digital transformation, program design, and operational improvements, consistently delivering results that align with business objectives.
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Armed with an Executive MBA from Henley Business School and a proven track record of success, I am passionate about helping businesses reach their full potential. By combining data-driven insights, creative strategy, and digital innovation, I drive impactful outcomes that support sustainable growth in today’s fast-paced, dynamic business landscape.
Professional philosophy
I believe that successful marketing is rooted in a profound understanding of the customer and a relentless commitment to continuous innovation. My approach is inherently data-driven, leveraging actionable insights to inform strategic decisions that align with business objectives and market demands.
As a leader, I am dedicated to fostering a culture of collaboration, creativity, and accountability, where every team member is empowered to contribute their best work.
Key Skills
Innovation & creativity
Passionate about fostering creativity and innovation in marketing, driving unique campaigns that stand out in competitive markets.
Digital performance marketing
Proficient in creating data-driven digital marketing campaigns that optimize customer engagement and conversions.
Brand strategy development
Skilled in crafting and executing brand strategies that enhance visibility and drive growth across multiple platforms.
Operations strategy & execution
Skilled in streamlining operations and improving efficiency to drive business growth and support strategic marketing initiatives.
Cross-functional team Leadership
Experienced in leading diverse teams to deliver high-impact marketing and operational strategies that align with business goals.
Product management
Experienced in managing product lifecycles, from ideation to launch with a focus on innovation and market fit.
Change Management
Proficient in leading organizational change initiatives to adapt to evolving market conditions
Data-driven decision making
Adept at using analytics and insights to inform strategic marketing and business decisions, ensuring measurable impact.
Customer-centric marketing
Skilled in developing marketing strategies that are centered on customer needs, driving loyalty and long-term engagement.
Financial Management
Skilled in managing marketing budgets, forecasting, and ensuring efficient allocation of resources to maximize ROI and drive sustainable business growth.
Life beyond the office
Outside of work, I’m passionate about arts and crafts, watching movies, painting, outdoor activities, exercise, cooking, and continually learning new skills. I'm also deeply interested in technology and how it can make our lives and businesses more efficient and effective. These pursuits inspire my creativity and provide a balance to my professional life.
Above all, I love spending time with my family—my husband and our three daughters. Being a mom to my daughters is incredibly fulfilling and brings a unique perspective and joy to everything I do.